Survey Finds One-Third of Americans More Willing to Give Up Sex Than Their Mobile Phones
TeleNav survey examines Americans' attachment to mobile phones; finds iPhone users are least willing to let go of their devices
Results of a recent national survey* commissioned by TeleNav, Inc. (NASDAQ: TNAV) indicate that Americans are willing to give up some of life's greatest pleasures in order to hang on to their mobile phones. Not surprisingly, smartphone users were more attached to their devices than were feature phone users, with iPhone users leading the pack. In fact, iPhone users were more likely than their Android or BlackBerry counterparts to spend a week without their significant other, exercise or shoes—rather than go a week without their phone.
While 22 percent of all respondents said they would rather give up their toothbrush than their phone for a week, this number jumped to a whopping 40 percent among iPhone users. Halitosis and other priority quirks aside, 83 percent of iPhone users thought other iPhone users would make the best romantic partners.
Even among feature phone users, however, TeleNav's survey showed respondents' strong attachment to their mobile phones. Nearly half of all respondents said they sleep with their phone next to them, including 38 percent of feature phone users and 66 percent of smartphone users.
From differences between iPhone, Android, and BlackBerry users to the snap judgments people make based on the type of phone someone carries, TeleNav's latest survey sheds light on just how important mobile phones have become in Americans' lives.
How willing are you . . .
Life is full of simple pleasures, so having to choose between one of those many pleasures—such as coffee, caffeine or even sex—and your mobile phone can be difficult.
One-third of all respondents would be more willing to give up sex for a week than their mobile phone.
Of the respondents who indicated they would be more willing to give up sex than their mobile phone for a week, 70% were women.
54% of all respondents would be more willing to give up exercise for a week than their mobile phone.
So what about our guilty pleasures? 55% of respondents would be more willing to give up caffeine for a week than their mobile phone, 63% would be more willing to give up chocolate, and 70% would be willing to forego alcohol.
One in five respondents are more willing to go shoeless than phoneless for a week.
iPhone users (43%) were more likely to say they'd go a week without shoes than Android users (27%) or BlackBerry users (25%).