Wednesday, June 20, 2012

Pizza-making vending machines coming to America


Pizza-making vending machines are coming to America this year, which sounds either too good to be true or like the end of all things holy and pure, depending on your point of view.
I thought it sounded a little sad—like it had a bunch of stale little Bobolis in the back that it slapped with tomato and cheese and microwaved every time someone swiped a card—but the reality is quite the happy surprise.
Let’s Pizza vending machines were created by Italian entrepreneur Claudio Torghel, and they make the pizzas fresh—not in some vague way, how McDonald’s salads are fresh, but real fresh: like the machine actually mixes flour and water, kneads and rolls the dough before topping it to your liking and sticking it in a piping hot infrared oven, a process which somehow takes only three minutes. They also turn the word “Pizza” into a verb—a neat trick if you ask me.
So far the machines have been a huge hit in Italy, which bodes well given the stereotypes about their superior palates and our willingness to eat any object at all as long as it’s covered in cheese.
A1 Concepts, Let’s Pizza’s Dutch distributor, says the machines are heading to Atlanta first, but promises Americans will soon see the m at malls, airports, hospitals, restaurants, hotels, supermarkets, universities, gas stations and bus stations.


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