McDonald's Backpedaling On Ad Saying Pitbulls Are More Dangerous Than Chicken

 

McDonald's is rolling out their new Chicken McBites in select markets right now, with a limited national rollout to happen in spring. The Golden Arches' take on popcorn chicken was a hit when the menu item was tested in Detroit and Australia and the company believes they have another hit on their hands.

But McDonald's is now apologizing for radio spots promoting McBites that say eating them isn't as dangerous as, say, petting a stray pitbull. The ads are offending dog lovers who say the commercials reinforce the negative stereotypes associated with the breed.

To be fair, knowing what we know now about McDonald's meat, eggs and fillers, we may take our chances with the pitbull. A Facebook page has been set up to call for a boycott of McDonald's and the company has apologized for the incident on Twitter and set up a message on their toll free number to address calls about the ad.

Below are Youtube videos containing the original radio spot and the automated message when calling the company's headquarters.

 

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