Wednesday, May 2, 2012

Pretzelnator, A Crowd-Sourced Burger Available at McDonald’s Germany


The Pretzelnator is the first of five burgers to be created from the crowd-sourced Mein Burger campaign started by Berlin agency Razorfish Germany for McDonald’s Germany. In this campaign, McDonald’s Germany encouraged their customers to create a custom burger and then have their creation voted on at their website. The winning Pretzelnator burger is now being served in McDonald’s locations in Germany for a limited time. It is topped with ham, American and Italian cheese and has a pretzel-like bun. In this video, 


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